Research

My research interests include innovation and entrepreneurship. I have written and published some articles on these topics:

Journals

Bertels, H.M.J., Zhu, S., Mithani, M., & Koen, P.A. 2020. Corporate Champions of Early Stage Project Proposals and the Institutionalization of Organizational Inertia. International Journal of Innovation Management, accepted for publication. Read more...
Bertels, H.M.J. 2019 Startup on a budget: Winning new customers without breaking the bank. The CASE Journal, accepted for publication. Read more...
Bertels, H.M.J. 2018. You’ve Been Framed! The Effect of Opportunity and Prosocial Framing on the Novelty and Usefulness of Student Solutions Journal of Management Education, 42(5), 650-689. Read more...
Bertels, H.M.J. & Lehman, M.S. 2017. Average is Beautiful: An Opportunity Worth Pursuing? Case Research Journal, 37(1), 1-13. Read more...
Bertels, Heidi M. J., Koen, Peter A., & Elsum, Ian. 2015. Business Models Outside the Core: Lessons Learned from Success and Failure. Research-Technology Management, 58 (2), 20-29. Read more...
Koen, P. A., Bertels, H. M. J., & Kleinschmidt, E. J. 2014. Managing the Front End of Innovation–Part II. Research Technology Management, 57(3): 25-35. Read more...
Koen, P. A., Bertels, H. M. J., & Kleinschmidt, E. J. 2014. Managing the Front End of Innovation-Part I. Research Technology Management, 57(2): 34-43. Read more...
Dougherty, D., Bertels, H. M. J., Chung, K., Dunne, D., & Kraemer, J. 2013. Whose time is it? Understanding clock-time pacing and event-time pacing in complex innovations. Management and Organization Review, 9(2): 233–263. Read more...
Bertels, H.M.J., Kleinschmidt, E.J.; & Koen, P.A. 2011. Communities of practice versus organizational climate: Which one matters more to dispersed collaboration in the front end of innovation? Journal of Product Innovation Management, 28(5): 757-772. Read more...
Koen, P. A., Bertels, H. M. J., & Elsum, I.R. 2011. The three faces of business model innovation: Challenges for established firms. Research Technology Management, May-June 2011: 1-8. Read more...
Koen, P. A., Bertels, H. M. J., Elsum, I. R., Orroth, M., & Tollett, B. L. 2010. Breakthrough innovation dilemmas. Research Technology Management, November - December 2010: 48-51. Read more...

Book Chapters

Bertels, H.M.J. and Koen, P.A. 2012. Business model innovation: Innovation outside the core. In: The PDMA Handbook of New Product Development. Kenneth B. Kahn (ed.). Hoboken, NJ: John Wiley & Sons, pp. 66-76.
Koen, P.A., Bertels, H.M.J. and Kleinschmidt, E.J. 2012. Effective Practices in the Front End of Innovation. In: The PDMA Handbook of New Product Development. Kenneth B. Kahn (ed.). Hoboken, NJ: John Wiley & Sons, Inc., pp. 117-133.
Koen, P. A., & Bertels, H. M. J. 2011. Front End of Innovation. In J. Sheth, & N. Malhotra (Eds.), Wiley International Encyclopedia of Marketing, Vol. Product Innovation & Management: Wiley-Blackwell.
Koen, P.K., H. Bertels. 2010. The Front End of Innovation in Large Established Firms. V.K. Narayanan, G.C. O'Connor, eds. Blackwell Encyclopedia of Management. John Wiley and Sons, Ltd, West Sussex, UK.

Best Paper Conference Proceedings

Bertels, H., Chung, K., Kraemer, J., Hao, G., Dougherty, D. & Dunne, D. 2008. What time is it? Coordinating pacing mechanisms in drug discovery. Academy of Management Best Papers Proceedings. TIM Division. Read more...
Bertels, H.M.J, Koen, P.A. & Kleinschmidt, E.J. 2008. Lessons from 238 companies: Senior management, exploitation, exploration, and corporate entrepreneurship performance. Frontiers of Entrepreneurship Research 2008. Read more...

Practitioner Journals

Bertels, H. (2009). The 7th-Annual Front End of Innovation Conference adopts a new format and content. Visions, XXXIII(3): 34-37.

Refereed Conference Papers

Bertels, H. & McCrea, E. 2020. Restaurants Scrambling to Pivot in the Wake of Coronavirus, Start-up Workshop, North American Case Research Association Conference, Online, October 8.
Morkan, B., Bertels, H., & Holahan, P. 2020. Project at Stake! Voluntary Stakeholder Responses to Unexpected Events in a Mega Project. Academy of Management Annual Meeting, Online, August 11.
Bendell, B., Bertels, H., & Sanford, D. 2020. Honestly? Barriers to Faculty Enforcement of Academic Integrity Policy and Implications for Institutional Policy. Management Education and Learning Writers Workshop, Academy of Management Annual Meeting, Online, August 10.
Bertels, H. 2020. What Nonsense! A Garbage Can Model of Organizational Sensing. Eastern Academy of Management Meeting, Online, June 26.
Bendell, B., Bertels, H., & Sanford, D. 2020. Cheaters Ever Prosper: An Investigation of Faculty Efforts to Police Student Academic Misconduct. Eastern Academy of Management Meeting, Online, June 25.
Desplaces, D. & Bertels, H. 2020. Starbucks Versus Luckin: Which Business Model Will Win Chinese Customers? Eastern Academy of Management Meeting, Online, June 24.
Bertels, H., McCrea, E., Vankerckhoven, V, & Beyers, K. 2020. Splitting the Founders’ Equity Pie: Is Equal Truly Fair? Eastern Academy of Management Meeting, Online, June 24.
Bertels, H. & Zhang, D. 2020. Crowdfunding as a Mechanism to Launch New Products. Eastern Academy of Management Meeting, Online, June 24.
Kahn, P., John, L., Macaspac, N., & Bertels, H. 2019. Creating an Immersive Learning Experience Using Virtual Reality at CSI. 18th Annual CUNY IT Conference, John Jay College of Criminal Justice, New York, NY, December 5-6.
Zhang, D., Tang, H., & Bertels, H. 2019. New Product Co-branding Strategy in the Context of Industrial Marketing. International Academy Of Business And Public Administration Disciplines (IABPAD) Conference, Las Vegas, NV, October 20-23.
Bertels, H.M.J., & Zhang, D. 2019. Evaluating crowdfunding as a tool to launch new products in a start-up. Eastern Academy of Management Meeting, Wilmington, DE, May 8-11.
Bertels, H.M.J., McCrea, E, Vankerckhoven, V, & Beyers, K. 2019. When equal isn’t fair: Splitting the founder’s pie. Eastern Academy of Management Meeting, Wilmington, DE, May 8-11.
Zhu, S., Koen, P., Bertels, H.M.J. & Mithani, M. 2018. Creating innovators through knowledge networks: Theory and evidence. Babson College Entrepreneurship Research Conference. Waterford, Ireland, June 6-9.
Bertels, H.M.J. 2018. Institutionalizing the creation of new meaning from nonsense: A garbage can model of transformational organizational change. Eastern Academy of Management Meeting, Providence, RI, May 2-5.
Bertels, H.M.J. 2018. The growth challenge: Adjusting the marketing communications mix to scale a startup. Eastern Academy of Management Meeting, Providence, RI, May 2-5.
Bertels, H.M.J. 2018. Should Justin’s sink its teeth in sustainable packaging? Eastern Academy of Management Meeting, Providence, RI, May 2-5.
Bertels, H.M.J., & Zhang, D. 2018. Developing launch marketing campaigns for an entrepreneurial venture: Crowdfunding, online publicity, and social ads. Academy of Management Meeting, Providence, RI, May 2-5.
Bertels, H.M.J. 2018. Jeopardy! A look at the relation between student consumerism and increase in knowledge, CUNY Games Conference 4.0: The Interactive Course, New York, NY, January 22-23.
Bertels, H.M.J., & Lehman, M. 2017. Innovative product line + traction = A scaling startup. Eastern Academy of Management Meeting, Baltimore, MD, May 11-13.
Bertels, H.M.J., & Lehman, M. 2016. Average is beautiful: From SEO to creating a global doll company in less than one year. Eastern Academy of Management Meeting, New Haven, CT, May 4-7.
Siwei, Z., Bertels, H.M.J., Koen, P., & Mithani, M. 2015. What Helps and Hinders Corporate Entrepreneurs in Their Quest for Funding? Babson College Entrepreneurship Research Conference. Natick, Massachusetts.
Bertels, H. & Koen, P.A. 2014. Pursuing business models outside-the-core: Lessons learned from six in-depth case studies. Babson College Entrepreneurship Research Conference. London, Ontario, Canada.
Bertels, H., Koen, P.A., & Krueger, N. 2014. Antecedents of Entrepreneurial Intentions: A Structural Equation Modeling Approach. Babson College Entrepreneurship Research Conference. London, Ontario, Canada.
Koen, P.A. & Bertels, H.M.J. 2013. PDW organized by Krueger, N. Are we moving the needle? Measuring impact in entrepreneurship education developing teaching metrics. Orlando. FL.
Bertels, H.M.J. & Koen, P.A. 2012. What does it take to get start-up funding at an established firm? Babson College Entrepreneurship Research Conference. Fort Worth, TX.
Bertels, H.M.J. & Koen, P.A. 2010. Beyond traditional boundaries: How incumbents pursue opportunities outside their comfort zone. PDMA Research Forum. Orlando, FL.
Bertels, H.M.J. & Koen, P.A. 2009. Disentangling the exploration/exploitation cacophony: A strategy-oriented typology for incumbents. Academy of Management Annual Meeting. Chicago, IL. Read more...
Bertels, H.M.J. 2009. Making sense out of nonsense: A garbage can model of organizational change. Academy of Management Annual Meeting. Chicago, IL. (Nominated for TIM best student paper) Read more...
Bertels, H. & Koen, P.A. 2009. Should I Stay or Should I Go? Managing Interdependencies between Exploration and Exploitation. Babson College Entrepreneurship Research Conference. Boston, MA.
Bertels, H.M.J. & Koen, P.A. 2008. Disentangling the exploration/exploitation cacophony: Exploitation and sustaining, value network and profit margin exploration. PDMA Research Forum. Orlando, FL.
Bertels, H.M.J., Chung, K., Kraemer, J., Hao, G., Dougherty, D. & Dunne, D. 2008. What time is it? Coordinating pacing mechanisms in drug discovery. Academy of Management Annual Meeting. Anaheim, CA. (Nominated for TIM best student paper)
Bertels, H.M.J., Kleinschmidt, E.J. & Koen, P.A. 2008. The interplay of tacit and explicit knowledge in predevelopment. Academy of Management Annual Meeting. Anaheim, CA.
Bertels, H.M.J. & Koen, P.A. 2008. Disentangling the exploration/exploitation cacophony and implications for organizational design. Academy of Management Annual Meeting. Anaheim, CA.
Koen, P.A., Kleinschmidt, E.J. & Bertels, H.M.J. 2008. Vision, strategy and resources and the moderating role of turbulence in predevelopment innovation. Academy of Management Annual Meeting. Anaheim, CA.
Bertels, H.M.J, Koen, P.A. & Kleinschmidt, E.J. 2008. Lessons from 238 companies: Senior management, exploitation, exploration, and corporate entrepreneurship performance. Babson College Entrepreneurship Research Conference. Chapel Hill, NC.
Bertels, H. M. J., Koen, P. A. & Kleinschmidt, E. J. 2007. Virtual teams working in the front end of innovation: Does communities of practice or climate help? PDMA Research Forum. Orlando, FL.
Bertels, H. M. J., Koen, P. A. & Kleinschmidt, E. J. 2007. Virtual corporate entrepreneurship teams: Does culture and do communities of practice help? Babson College Entrepreneurship Research Conference. Madrid, Spain.
Bertels, H. M. J. & Buijs, J. 2006. What is the influence of the front end of innovation, project and company related factors on new product development performance? 13th International Product Development Management Conference. Milan, Italy.

Invited Presentations & Seminars

Bertels, H.M.J. 2018. Brains to Gains: How Partnerships between Schools and Businesses Can Turn Great Ideas into Actual Products, Conversations on Education, College of Staten Island, Staten Island, NY, November 27.
Bertels, H.M.J. 2018. Are You Game? Increasing QR Using Jeopardy! Numeracy Infusion for College Educators (NICE) Capstone Conference, Hostos Community College, Bronx, NY, June 8.
Bertels, H. 2015. Using Clickers and Games to Increase Student Participation and Learning. College of Staten Island, Faculty Center Special Events Series.
Bertels, H.M.J. 2013. Engaging students in a classroom setting using audience polling and response technology. CUNY, College of Staten Island, Library staff meeting.
Bertels, H.M.J. 2013. Engaging students in a classroom setting using audience polling and response technology. CUNY, College of Staten Island, Faculty Center Special Events Series.
Bertels, H.M.J. 2013. Weddings around the world. CUNY, College of Staten Island, World on Wednesday Lecture Series.
Bertels, H. 2010. Breakthrough innovation dilemmas. Research-on-research working group at the IRI 2010 Annual Meeting. Seattle, WA.
Bertels, H. 2010. Top quartile practices in the front end. 2010 Front End of Innovation Europe Conference. Amsterdam, The Netherlands.
Bertels, H. & Koen, P.A. 2008. Strategies for the Management of Exploratory Opportunities. Howe School Alliance Roundtable meeting, Stevens Institute of Technology. Hoboken, NJ
Bertels, H., Chung, K., Kraemer, J., Hao, G., Dougherty, D. & Dunne, D. 2008. What time is it? Coordinating pacing mechanisms in drug discovery. Rutgers University, Department of Management and Global Business Seminar. Newark, NJ
Bertels, H.M.J. 2005. Unfuzzying the fuzzy front end. Invited speaker on the Innovation Day of Verhaert, Masters in Innovation®. Antwerp, Belgium