Research
My research interests include innovation and entrepreneurship. I have written and published some articles on these topics:
Journals
- Bertels, H.M.J., Zhu, S., Mithani, M., & Koen, P.A. 2020. Corporate Champions of Early Stage Project Proposals and the Institutionalization of Organizational Inertia. International Journal of Innovation Management, accepted for publication. Read more...
- Bertels, H.M.J. 2019 Startup on a budget: Winning new customers without breaking the bank. The CASE Journal, accepted for publication. Read more...
- Bertels, H.M.J. 2018. You’ve Been Framed! The Effect of Opportunity and Prosocial Framing on the Novelty and Usefulness of Student Solutions Journal of Management Education, 42(5), 650-689. Read more...
- Bertels, H.M.J. & Lehman, M.S. 2017. Average is Beautiful: An Opportunity Worth Pursuing? Case Research Journal, 37(1), 1-13. Read more...
- Bertels, Heidi M. J., Koen, Peter A., & Elsum, Ian. 2015. Business Models Outside the Core: Lessons Learned from Success and Failure. Research-Technology Management, 58 (2), 20-29. Read more...
- Koen, P. A., Bertels, H. M. J., & Kleinschmidt, E. J. 2014. Managing the Front End of Innovation–Part II. Research Technology Management, 57(3): 25-35. Read more...
- Koen, P. A., Bertels, H. M. J., & Kleinschmidt, E. J. 2014. Managing the Front End of Innovation-Part I. Research Technology Management, 57(2): 34-43. Read more...
- Dougherty, D., Bertels, H. M. J., Chung, K., Dunne, D., & Kraemer, J. 2013. Whose time is it? Understanding clock-time pacing and event-time pacing in complex innovations. Management and Organization Review, 9(2): 233–263. Read more...
- Bertels, H.M.J., Kleinschmidt, E.J.; & Koen, P.A. 2011. Communities of practice versus organizational climate: Which one matters more to dispersed collaboration in the front end of innovation? Journal of Product Innovation Management, 28(5): 757-772. Read more...
- Koen, P. A., Bertels, H. M. J., & Elsum, I.R. 2011. The three faces of business model innovation: Challenges for established firms. Research Technology Management, May-June 2011: 1-8. Read more...
- Koen, P. A., Bertels, H. M. J., Elsum, I. R., Orroth, M., & Tollett, B. L. 2010. Breakthrough innovation dilemmas. Research Technology Management, November - December 2010: 48-51. Read more...
Book Chapters
- Bertels, H.M.J. and Koen, P.A. 2012. Business model innovation: Innovation outside the core. In: The PDMA Handbook of New Product Development. Kenneth B. Kahn (ed.). Hoboken, NJ: John Wiley & Sons, pp. 66-76.
- Koen, P.A., Bertels, H.M.J. and Kleinschmidt, E.J. 2012. Effective Practices in the Front End of Innovation. In: The PDMA Handbook of New Product Development. Kenneth B. Kahn (ed.). Hoboken, NJ: John Wiley & Sons, Inc., pp. 117-133.
- Koen, P. A., & Bertels, H. M. J. 2011. Front End of Innovation. In J. Sheth, & N. Malhotra (Eds.), Wiley International Encyclopedia of Marketing, Vol. Product Innovation & Management: Wiley-Blackwell.
- Koen, P.K., H. Bertels. 2010. The Front End of Innovation in Large Established Firms. V.K. Narayanan, G.C. O'Connor, eds. Blackwell Encyclopedia of Management. John Wiley and Sons, Ltd, West Sussex, UK.
Best Paper Conference Proceedings
- Bertels, H., Chung, K., Kraemer, J., Hao, G., Dougherty, D. & Dunne, D. 2008. What time is it? Coordinating pacing mechanisms in drug discovery. Academy of Management Best Papers Proceedings. TIM Division. Read more...
- Bertels, H.M.J, Koen, P.A. & Kleinschmidt, E.J. 2008. Lessons from 238 companies: Senior management, exploitation, exploration, and corporate entrepreneurship performance. Frontiers of Entrepreneurship Research 2008. Read more...
Practitioner Journals
- Bertels, H. (2009). The 7th-Annual Front End of Innovation Conference adopts a new format and content. Visions, XXXIII(3): 34-37.
Refereed Conference Papers
- Bertels, H. & McCrea, E. 2020. Restaurants Scrambling to Pivot in the Wake of Coronavirus, Start-up Workshop, North American Case Research Association Conference, Online, October 8.
- Morkan, B., Bertels, H., & Holahan, P. 2020. Project at Stake! Voluntary Stakeholder Responses to Unexpected Events in a Mega Project. Academy of Management Annual Meeting, Online, August 11.
- Bendell, B., Bertels, H., & Sanford, D. 2020. Honestly? Barriers to Faculty Enforcement of Academic Integrity Policy and Implications for Institutional Policy. Management Education and Learning Writers Workshop, Academy of Management Annual Meeting, Online, August 10.
- Bertels, H. 2020. What Nonsense! A Garbage Can Model of Organizational Sensing. Eastern Academy of Management Meeting, Online, June 26.
- Bendell, B., Bertels, H., & Sanford, D. 2020. Cheaters Ever Prosper: An Investigation of Faculty Efforts to Police Student Academic Misconduct. Eastern Academy of Management Meeting, Online, June 25.
- Desplaces, D. & Bertels, H. 2020. Starbucks Versus Luckin: Which Business Model Will Win Chinese Customers? Eastern Academy of Management Meeting, Online, June 24.
- Bertels, H., McCrea, E., Vankerckhoven, V, & Beyers, K. 2020. Splitting the Founders’ Equity Pie: Is Equal Truly Fair? Eastern Academy of Management Meeting, Online, June 24.
- Bertels, H. & Zhang, D. 2020. Crowdfunding as a Mechanism to Launch New Products. Eastern Academy of Management Meeting, Online, June 24.
- Kahn, P., John, L., Macaspac, N., & Bertels, H. 2019. Creating an Immersive Learning Experience Using Virtual Reality at CSI. 18th Annual CUNY IT Conference, John Jay College of Criminal Justice, New York, NY, December 5-6.
- Zhang, D., Tang, H., & Bertels, H. 2019. New Product Co-branding Strategy in the Context of Industrial Marketing. International Academy Of Business And Public Administration Disciplines (IABPAD) Conference, Las Vegas, NV, October 20-23.
- Bertels, H.M.J., & Zhang, D. 2019. Evaluating crowdfunding as a tool to launch new products in a start-up. Eastern Academy of Management Meeting, Wilmington, DE, May 8-11.
- Bertels, H.M.J., McCrea, E, Vankerckhoven, V, & Beyers, K. 2019. When equal isn’t fair: Splitting the founder’s pie. Eastern Academy of Management Meeting, Wilmington, DE, May 8-11.
- Zhu, S., Koen, P., Bertels, H.M.J. & Mithani, M. 2018. Creating innovators through knowledge networks: Theory and evidence. Babson College Entrepreneurship Research Conference. Waterford, Ireland, June 6-9.
- Bertels, H.M.J. 2018. Institutionalizing the creation of new meaning from nonsense: A garbage can model of transformational organizational change. Eastern Academy of Management Meeting, Providence, RI, May 2-5.
- Bertels, H.M.J. 2018. The growth challenge: Adjusting the marketing communications mix to scale a startup. Eastern Academy of Management Meeting, Providence, RI, May 2-5.
- Bertels, H.M.J. 2018. Should Justin’s sink its teeth in sustainable packaging? Eastern Academy of Management Meeting, Providence, RI, May 2-5.
- Bertels, H.M.J., & Zhang, D. 2018. Developing launch marketing campaigns for an entrepreneurial venture: Crowdfunding, online publicity, and social ads. Academy of Management Meeting, Providence, RI, May 2-5.
- Bertels, H.M.J. 2018. Jeopardy! A look at the relation between student consumerism and increase in knowledge, CUNY Games Conference 4.0: The Interactive Course, New York, NY, January 22-23.
- Bertels, H.M.J., & Lehman, M. 2017. Innovative product line + traction = A scaling startup. Eastern Academy of Management Meeting, Baltimore, MD, May 11-13.
- Bertels, H.M.J., & Lehman, M. 2016. Average is beautiful: From SEO to creating a global doll company in less than one year. Eastern Academy of Management Meeting, New Haven, CT, May 4-7.
- Siwei, Z., Bertels, H.M.J., Koen, P., & Mithani, M. 2015. What Helps and Hinders Corporate Entrepreneurs in Their Quest for Funding? Babson College Entrepreneurship Research Conference. Natick, Massachusetts.
- Bertels, H. & Koen, P.A. 2014. Pursuing business models outside-the-core: Lessons learned from six in-depth case studies. Babson College Entrepreneurship Research Conference. London, Ontario, Canada.
- Bertels, H., Koen, P.A., & Krueger, N. 2014. Antecedents of Entrepreneurial Intentions: A Structural Equation Modeling Approach. Babson College Entrepreneurship Research Conference. London, Ontario, Canada.
- Koen, P.A. & Bertels, H.M.J. 2013. PDW organized by Krueger, N. Are we moving the needle? Measuring impact in entrepreneurship education developing teaching metrics. Orlando. FL.
- Bertels, H.M.J. & Koen, P.A. 2012. What does it take to get start-up funding at an established firm? Babson College Entrepreneurship Research Conference. Fort Worth, TX.
- Bertels, H.M.J. & Koen, P.A. 2010. Beyond traditional boundaries: How incumbents pursue opportunities outside their comfort zone. PDMA Research Forum. Orlando, FL.
- Bertels, H.M.J. & Koen, P.A. 2009. Disentangling the exploration/exploitation cacophony: A strategy-oriented typology for incumbents. Academy of Management Annual Meeting. Chicago, IL. Read more...
- Bertels, H.M.J. 2009. Making sense out of nonsense: A garbage can model of organizational change. Academy of Management Annual Meeting. Chicago, IL. (Nominated for TIM best student paper) Read more...
- Bertels, H. & Koen, P.A. 2009. Should I Stay or Should I Go? Managing Interdependencies between Exploration and Exploitation. Babson College Entrepreneurship Research Conference. Boston, MA.
- Bertels, H.M.J. & Koen, P.A. 2008. Disentangling the exploration/exploitation cacophony: Exploitation and sustaining, value network and profit margin exploration. PDMA Research Forum. Orlando, FL.
- Bertels, H.M.J., Chung, K., Kraemer, J., Hao, G., Dougherty, D. & Dunne, D. 2008. What time is it? Coordinating pacing mechanisms in drug discovery. Academy of Management Annual Meeting. Anaheim, CA. (Nominated for TIM best student paper)
- Bertels, H.M.J., Kleinschmidt, E.J. & Koen, P.A. 2008. The interplay of tacit and explicit knowledge in predevelopment. Academy of Management Annual Meeting. Anaheim, CA.
- Bertels, H.M.J. & Koen, P.A. 2008. Disentangling the exploration/exploitation cacophony and implications for organizational design. Academy of Management Annual Meeting. Anaheim, CA.
- Koen, P.A., Kleinschmidt, E.J. & Bertels, H.M.J. 2008. Vision, strategy and resources and the moderating role of turbulence in predevelopment innovation. Academy of Management Annual Meeting. Anaheim, CA.
- Bertels, H.M.J, Koen, P.A. & Kleinschmidt, E.J. 2008. Lessons from 238 companies: Senior management, exploitation, exploration, and corporate entrepreneurship performance. Babson College Entrepreneurship Research Conference. Chapel Hill, NC.
- Bertels, H. M. J., Koen, P. A. & Kleinschmidt, E. J. 2007. Virtual teams working in the front end of innovation: Does communities of practice or climate help? PDMA Research Forum. Orlando, FL.
- Bertels, H. M. J., Koen, P. A. & Kleinschmidt, E. J. 2007. Virtual corporate entrepreneurship teams: Does culture and do communities of practice help? Babson College Entrepreneurship Research Conference. Madrid, Spain.
- Bertels, H. M. J. & Buijs, J. 2006. What is the influence of the front end of innovation, project and company related factors on new product development performance? 13th International Product Development Management Conference. Milan, Italy.
Invited Presentations & Seminars
- Bertels, H.M.J. 2018. Brains to Gains: How Partnerships between Schools and Businesses Can Turn Great Ideas into Actual Products, Conversations on Education, College of Staten Island, Staten Island, NY, November 27.
- Bertels, H.M.J. 2018. Are You Game? Increasing QR Using Jeopardy! Numeracy Infusion for College Educators (NICE) Capstone Conference, Hostos Community College, Bronx, NY, June 8.
- Bertels, H. 2015. Using Clickers and Games to Increase Student Participation and Learning. College of Staten Island, Faculty Center Special Events Series.
- Bertels, H.M.J. 2013. Engaging students in a classroom setting using audience polling and response technology. CUNY, College of Staten Island, Library staff meeting.
- Bertels, H.M.J. 2013. Engaging students in a classroom setting using audience polling and response technology. CUNY, College of Staten Island, Faculty Center Special Events Series.
- Bertels, H.M.J. 2013. Weddings around the world. CUNY, College of Staten Island, World on Wednesday Lecture Series.
- Bertels, H. 2010. Breakthrough innovation dilemmas. Research-on-research working group at the IRI 2010 Annual Meeting. Seattle, WA.
- Bertels, H. 2010. Top quartile practices in the front end. 2010 Front End of Innovation Europe Conference. Amsterdam, The Netherlands.
- Bertels, H. & Koen, P.A. 2008. Strategies for the Management of Exploratory Opportunities. Howe School Alliance Roundtable meeting, Stevens Institute of Technology. Hoboken, NJ
- Bertels, H., Chung, K., Kraemer, J., Hao, G., Dougherty, D. & Dunne, D. 2008. What time is it? Coordinating pacing mechanisms in drug discovery. Rutgers University, Department of Management and Global Business Seminar. Newark, NJ
- Bertels, H.M.J. 2005. Unfuzzying the fuzzy front end. Invited speaker on the Innovation Day of Verhaert, Masters in Innovation®. Antwerp, Belgium